The Kering-owned maison is donating 15 percent of all sales from the collection to the Project, an American nonprofit that focuses on suicide prevention amongst LGBTQIA+ youth. In support of this month’s Pride, Balenciaga is partnering with The Trevor Project in its mission to prevent LGBTQ youth suicide. Here are five brands who are making a difference in 2021:īack in February, when Balenciaga debuted its autumn winter 2021 collection on the catwalk, one of its stand-out pieces was an oversized hoodie boldly emblazoned with the text gay. For the past several years, a plethora of brands from high street to sportswear to luxury, have unveiled collections and collaborations that directly benefit the LGBTQIA+ community, either through awareness or donating to relevant charities. June is the month of Pride and some brands are doing more than lip service and making inclusivity a priority.