The practice involves targeting specific audiences by location and last year, a number of Premier League clubs were found to have geolocated their equality campaigns, with The Athleticreporting that Liverpool and Manchester United had removed supportive references to the LGBT+ community from their Twitter feeds in certain countries. With the team’s following in the Middle East expected to grow considerably, i has been warned by industry experts that “geolocating” could be used to restrict where certain media is transmitted. The sovereign wealth fund with its close (for many, indecipherable) links to the state, funded 80 per cent of the purchase by Amanda Staveley’s consortium. These are the questions of identity, and of club values, facing Newcastle following the takeover backed by Saudi Arabia’s Public Investment Fund. Newcastle takeover can ‘improve conditions’ for LGBT community in Saudi Arabia, claims supporters’ group
